There is a considerable amount of “introduction to MMT” material published on the web. I wanted to write something that was technically correct but also short and easy to understand. I’m not an expert in MMT, though I have been spending time since 2017 to understand its mechanics and approach to macro-economic analysis. This blog…
Chevan’s Cheat Sheet of Economic Theories
Classical Neoclassical Austrian Marxian Keynesian MMT Starting Point of View Economy is self-regulating Economy is driven by supply and demand Economy is driven by individual actions Economy is driven by class struggle Economy is driven by total spending Economy is driven by public monopoly of currency Starting Point of Analysis Economic growth and freedom Utility…
Your altered reality is finally here and this time it’s personal
Originally published on LinkedIn on July 18, 2016 I can’t say I’m an avid Pokemon Go fanatic. I downloaded the app, I’ve spent a bit of time walking around my neighborhood and I’ve learned what it takes to progress up a few levels. True, there’s a fun game here, but there’s something more fundamental going…
Here’s Why Native Video Advertising is Worth the Investment
Originally published on VideoNuze on June 22, 2015 Controversy and confusion — two words that describe native video advertising. It may be one of the industry’s latest emerging ad formats, but brands, advertisers, media executives and even the Federal Trade Commission have been in advertising purgatory over it — questioning whether native video is a…
What Consumer Preference Really Means For Today’s Retail Marketer
Originally published on Multichannel Merchant on May 13, 2015 The old four P’s of marketing — price, product, promotion and place — worked as well as they could for retailers using traditional media to influence customer purchase behavior and drive shoppers to stores. However, the time and distance between when an ad, coupon or promotion…
All Bots Aren’t Created Equal: Battling The Good, The Bad And The Ugly
Originally published on MediaPost MobileInsider February 25, 2015 At the IAB Leadership Forum, I witnessed something pretty shocking — advertisers are mad. They are grab-the-microphone, fist-shaking mad. And they have their sights set on fixing one big problem: traffic fraud in digital media. Traffic fraud is a complex topic, but in the IAB conversations I…
Modernizing The Marketing Mix: Meet The New 4 Ps
Originally published at CMO.com November 14, 2014 Whatever happened to the “4 Ps” of the marketing mix? Though still popular on college syllabi, they’re becoming less and less relevant for professional marketers. That’s because in a real-time, digital world, the intersection of the 4 Ps–price, product, promotion, and place–is constantly changing. New technologies allow (and…
Bridging the Gap between Advertising and Commerce: Closed Loop Advertising Measurement is here… and it’s Priceless
Originally published on LinkedIn June 18, 2017, click here After over a decade working at some of the most storied companies in advertising technology, I’ve decided to join Jay Sears and the media vertical team at Mastercard Advisors. Our team enables advertisers (or as Mastercard calls them, merchants) to leverage transaction based insights to add…
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