Originally published on LinkedIn on July 18, 2016 I can’t say I’m an avid Pokemon Go fanatic. I downloaded the app, I’ve spent a bit of time walking around my neighborhood and I’ve learned what it takes to progress up a few levels. True, there’s a fun game here, but there’s something more fundamental going…
Month: August 2021
Here’s Why Native Video Advertising is Worth the Investment
Originally published on VideoNuze on June 22, 2015 Controversy and confusion — two words that describe native video advertising. It may be one of the industry’s latest emerging ad formats, but brands, advertisers, media executives and even the Federal Trade Commission have been in advertising purgatory over it — questioning whether native video is a…
What Consumer Preference Really Means For Today’s Retail Marketer
Originally published on Multichannel Merchant on May 13, 2015 The old four P’s of marketing — price, product, promotion and place — worked as well as they could for retailers using traditional media to influence customer purchase behavior and drive shoppers to stores. However, the time and distance between when an ad, coupon or promotion…
All Bots Aren’t Created Equal: Battling The Good, The Bad And The Ugly
Originally published on MediaPost MobileInsider February 25, 2015 At the IAB Leadership Forum, I witnessed something pretty shocking — advertisers are mad. They are grab-the-microphone, fist-shaking mad. And they have their sights set on fixing one big problem: traffic fraud in digital media. Traffic fraud is a complex topic, but in the IAB conversations I…
Modernizing The Marketing Mix: Meet The New 4 Ps
Originally published at CMO.com November 14, 2014 Whatever happened to the “4 Ps” of the marketing mix? Though still popular on college syllabi, they’re becoming less and less relevant for professional marketers. That’s because in a real-time, digital world, the intersection of the 4 Ps–price, product, promotion, and place–is constantly changing. New technologies allow (and…
Bridging the Gap between Advertising and Commerce: Closed Loop Advertising Measurement is here… and it’s Priceless
Originally published on LinkedIn June 18, 2017, click here After over a decade working at some of the most storied companies in advertising technology, I’ve decided to join Jay Sears and the media vertical team at Mastercard Advisors. Our team enables advertisers (or as Mastercard calls them, merchants) to leverage transaction based insights to add…