While still small in volume, the behavioral signal is loud: LLMs are becoming a discovery layer. Not just answering questions, but routing demand.
Bots are becoming browsers.
Category: AI and Technology
Adtech’s Blind Spot: Why CDNs Won’t Win in the Agentic Internet
What if your content loads in 50 milliseconds—but no one ever sees it? In the AI-mediated internet, delivery isn’t the problem. Discovery is. CDNs and the Attention Economy For most of the web’s commercial history, Content Delivery Networks (CDNs) have been indispensable. They allowed publishers and platforms to serve content rapidly, reduce latency, and keep…
Farewell Web 4.0, We Hardly Knew You. Long Live the Post-Web Era.
Introduction If you’ve been following my work, you might have noticed that I’ve used the term Web 4.0 to describe the next phase of the internet—a shift that I initially framed as an evolution of the web itself. That term came out of the work I did last year, building on ideas from Web 3.0—ideas that are…
Meta’s Move Isn’t a Power Grab. It’s a Survival Signal.
This past week, Mark Zuckerberg made headlines with a bold new vision for Meta’s ad platform: soon, small businesses won’t need to worry about creative, targeting, or even analytics. All they’ll need is a goal and a budget. Meta’s AI will handle the rest—automatically generating content, selecting the audience, optimizing the spend, and reporting the…
The End of Browsing: Web4 and the Rise of Agentic Systems
As we enter Web4, browsing declines and intelligent delegation rises. Explore how the Cognition Age is reshaping agency, trust, and digital engagement.
The Agent Is the Internet
Computing Is Entering the Cognition Age We’re standing at the edge of something big—not just a shift in what our tech does, but in what it is. If you’ve felt like your experience with the internet is changing, you’re not alone. We’re stepping beyond the Information Age and into something new: the Cognition Age. And like every…
Web 3.0: A Human-Centric Digital Future
Imagine a digital world where you, the user, are at the center of everything. A world where your privacy is fiercely protected, your creations are truly yours, and your online experiences are shaped by your choices and values, not by the whims of large corporations. This is the vision of Web 3.0, the next generation…