While still small in volume, the behavioral signal is loud: LLMs are becoming a discovery layer. Not just answering questions, but routing demand.
Bots are becoming browsers.
Month: May 2025
What I Believe, How I Think, and Why I Lead the Way I Do
I build because I want to change what’s possible for people. I believe we can design systems that help people reenter growth, reconnect to purpose, and reclaim agency—whenever they’re ready.
Adtech’s Blind Spot: Why CDNs Won’t Win in the Agentic Internet
What if your content loads in 50 milliseconds—but no one ever sees it? In the AI-mediated internet, delivery isn’t the problem. Discovery is. CDNs and the Attention Economy For most of the web’s commercial history, Content Delivery Networks (CDNs) have been indispensable. They allowed publishers and platforms to serve content rapidly, reduce latency, and keep…
Farewell Web 4.0, We Hardly Knew You. Long Live the Post-Web Era.
Introduction If you’ve been following my work, you might have noticed that I’ve used the term Web 4.0 to describe the next phase of the internet—a shift that I initially framed as an evolution of the web itself. That term came out of the work I did last year, building on ideas from Web 3.0—ideas that are…
Meta’s Move Isn’t a Power Grab. It’s a Survival Signal.
This past week, Mark Zuckerberg made headlines with a bold new vision for Meta’s ad platform: soon, small businesses won’t need to worry about creative, targeting, or even analytics. All they’ll need is a goal and a budget. Meta’s AI will handle the rest—automatically generating content, selecting the audience, optimizing the spend, and reporting the…